Our Story
We built the nutrition app
we wished existed.
Born from a competitive athlete's frustration with calorie counting and an insider's view of what it was doing to millions of people.
Jackie Masete
Founder & CEO · Former Swedish National Bodybuilding Team
As a competitive bodybuilder on the Swedish National Team, Jackie tracked every gram. Every meal was weighed, every macro accounted for. That level of precision comes with the territory when you're competing at a national level — and it worked.
Then came a different vantage point. Leading strategy at one of the world's biggest nutrition apps, Jackie watched millions of people try to do the same thing — and saw what it was really doing to them. The anxiety around every meal. The guilt when the numbers didn't add up. The giving up, over and over again.
The problem was never the science — it was the interface. Asking ordinary people to manually track calories every day is asking them to do a job they never signed up for. Jackie wanted to build something that kept all the nutritional precision but removed the burden from the person eating. An app where the answer to "what should I eat?" is just there — without a spreadsheet in between.
That's what Eat Like This is. The math still runs — your targets, your macros, your weekly balance — but it stays in the background where it belongs. You just see meals that fit your life. And like a real nutritionist or dietitian would, the app checks in with you every week — tracking how you're doing, adjusting what's next, and making sure you're still heading in the right direction.
What we believe
The calorie counting era did more harm than good. Here's how we think about nutrition differently.
The math stays hidden
Calorie and macro targets run behind the scenes — you just see what to eat. The science is sound, but making people stare at numbers every day creates anxiety, guilt, and burnout. We do the math so you don't have to.
Plans that adapt to real life
Ate something off-plan? The app adjusts your remaining meals so you still hit your weekly targets. No starting over, no guilt. Because the best nutrition plan is one that bends when life doesn't go to plan.
Expert-reviewed recipes
Every recipe is reviewed by registered nutrition professionals. Matched to your body, goals, dietary preferences, and cooking setup — so you get meals you'll actually want to make.
Gets better every week
The app learns from your swaps, feedback, and weekly check-ins. Your plan adapts as your body, habits, and preferences evolve — each week better than the last.
Real people, real results
See how others are eating better without the stress.
I love that it takes hormonal cycles into account — something that's still rare. It made me feel seen.
Sarah
Eat Like This user
Easy to use, it quickly adapts meal plans based on how I progress to my goals. It's crazy that other apps don't do this!
Tina
Eat Like This user
It adjusts around your life instead of the other way around — exactly what I've been looking for. The founder spent a decade coaching real people before building this, which makes me trust it way more than some other generic app out there.
Mosa
Eat Like This user
As a mother of two, this app is a lifesaver. Our entire diet is just on autopilot and we don't have that problem of trying to figure out what to eat every week.
Mon
Eat Like This user
I love that it takes hormonal cycles into account — something that's still rare. It made me feel seen.
Sarah
Eat Like This user
Easy to use, it quickly adapts meal plans based on how I progress to my goals. It's crazy that other apps don't do this!
Tina
Eat Like This user
It adjusts around your life instead of the other way around — exactly what I've been looking for. The founder spent a decade coaching real people before building this, which makes me trust it way more than some other generic app out there.
Mosa
Eat Like This user
As a mother of two, this app is a lifesaver. Our entire diet is just on autopilot and we don't have that problem of trying to figure out what to eat every week.
Mon
Eat Like This user
I love that it takes hormonal cycles into account — something that's still rare. It made me feel seen.
Sarah
Eat Like This user
Easy to use, it quickly adapts meal plans based on how I progress to my goals. It's crazy that other apps don't do this!
Tina
Eat Like This user
It adjusts around your life instead of the other way around — exactly what I've been looking for. The founder spent a decade coaching real people before building this, which makes me trust it way more than some other generic app out there.
Mosa
Eat Like This user
As a mother of two, this app is a lifesaver. Our entire diet is just on autopilot and we don't have that problem of trying to figure out what to eat every week.
Mon
Eat Like This user
I love that it takes hormonal cycles into account — something that's still rare. It made me feel seen.
Sarah
Eat Like This user
Easy to use, it quickly adapts meal plans based on how I progress to my goals. It's crazy that other apps don't do this!
Tina
Eat Like This user
It adjusts around your life instead of the other way around — exactly what I've been looking for. The founder spent a decade coaching real people before building this, which makes me trust it way more than some other generic app out there.
Mosa
Eat Like This user
As a mother of two, this app is a lifesaver. Our entire diet is just on autopilot and we don't have that problem of trying to figure out what to eat every week.
Mon
Eat Like This user
First time I see so many protein rich recipes, tasty as well!
Richard
Eat Like This user
As someone struggling with bloating and can't eat a lot of food, I've been looking for a tool where I can ask questions on-the-go.
Jessica
Eat Like This user
The plan feels genuinely personalised, and the app evolves alongside your body, preferences and goals. A refreshing, holistic approach to health that looks beyond weight and calories. Intuitive and individualised, it feels like a smarter way to approach nutrition.
Zara
Eat Like This user
I was so full, omg! I freaking love this app. Why did I think I was supposed to walk around hungry all the time?!
Diana
Eat Like This user
First time I see so many protein rich recipes, tasty as well!
Richard
Eat Like This user
As someone struggling with bloating and can't eat a lot of food, I've been looking for a tool where I can ask questions on-the-go.
Jessica
Eat Like This user
The plan feels genuinely personalised, and the app evolves alongside your body, preferences and goals. A refreshing, holistic approach to health that looks beyond weight and calories. Intuitive and individualised, it feels like a smarter way to approach nutrition.
Zara
Eat Like This user
I was so full, omg! I freaking love this app. Why did I think I was supposed to walk around hungry all the time?!
Diana
Eat Like This user
First time I see so many protein rich recipes, tasty as well!
Richard
Eat Like This user
As someone struggling with bloating and can't eat a lot of food, I've been looking for a tool where I can ask questions on-the-go.
Jessica
Eat Like This user
The plan feels genuinely personalised, and the app evolves alongside your body, preferences and goals. A refreshing, holistic approach to health that looks beyond weight and calories. Intuitive and individualised, it feels like a smarter way to approach nutrition.
Zara
Eat Like This user
I was so full, omg! I freaking love this app. Why did I think I was supposed to walk around hungry all the time?!
Diana
Eat Like This user
First time I see so many protein rich recipes, tasty as well!
Richard
Eat Like This user
As someone struggling with bloating and can't eat a lot of food, I've been looking for a tool where I can ask questions on-the-go.
Jessica
Eat Like This user
The plan feels genuinely personalised, and the app evolves alongside your body, preferences and goals. A refreshing, holistic approach to health that looks beyond weight and calories. Intuitive and individualised, it feels like a smarter way to approach nutrition.
Zara
Eat Like This user
I was so full, omg! I freaking love this app. Why did I think I was supposed to walk around hungry all the time?!
Diana
Eat Like This user
I tried Eat Like This, and really like the chat-functionality instead of a tracking app.
Alex
Eat Like This user
It's great not having to wait or feel embarrassed about asking too many questions or requesting changes to my plan.
Michael
Eat Like This user
This app is changing my life! I am down 10kg so far, and I don't think about food at all. This is much better than counting calories, and feels much more sustainable.
Mads
Eat Like This user
I tried Eat Like This, and really like the chat-functionality instead of a tracking app.
Alex
Eat Like This user
It's great not having to wait or feel embarrassed about asking too many questions or requesting changes to my plan.
Michael
Eat Like This user
This app is changing my life! I am down 10kg so far, and I don't think about food at all. This is much better than counting calories, and feels much more sustainable.
Mads
Eat Like This user
I tried Eat Like This, and really like the chat-functionality instead of a tracking app.
Alex
Eat Like This user
It's great not having to wait or feel embarrassed about asking too many questions or requesting changes to my plan.
Michael
Eat Like This user
This app is changing my life! I am down 10kg so far, and I don't think about food at all. This is much better than counting calories, and feels much more sustainable.
Mads
Eat Like This user
I tried Eat Like This, and really like the chat-functionality instead of a tracking app.
Alex
Eat Like This user
It's great not having to wait or feel embarrassed about asking too many questions or requesting changes to my plan.
Michael
Eat Like This user
This app is changing my life! I am down 10kg so far, and I don't think about food at all. This is much better than counting calories, and feels much more sustainable.
Mads
Eat Like This user
